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Sample leadership report

What leadership receives each month

Every month of the 90-day baseline ends with a one-page update for the managing partner or owner: what happened, what changed, and where to focus next. Step through a full baseline below.

Illustrative example. A fictional 32-person accounting firm. Fictional data, not client results.

Sample report by month

Month 1 update

Weeks 1 to 4 · 32 participants · 2 shared mailboxes excluded

Training completed72%
Reported the simulation13%
Clicked the link22%
Follow-up completed86%
Approved theme
Vendor invoice with changed payment details
First report
47 minutes after delivery

What we saw

  • Most clicks came within the first hour, before anyone had reported the message.
  • Few people knew where to report a suspicious email. Several forwarded it to a colleague instead.
  • Nine people had not finished training when the simulation went out.

Next focus: make reporting the easy, expected habit. A one-minute refresher on the report button goes out with the next training module.

Month 2 update

Weeks 5 to 8 · 32 participants · 2 shared mailboxes excluded

Training completed88%
Reported the simulation28%
Clicked the link16%
Follow-up completed80%
Approved theme
Shared document waiting for signature
First report
18 minutes after delivery

What we saw

  • Reporting more than doubled after the refresher on where to send suspicious messages.
  • Document-sharing lures were harder to spot than invoice requests, especially on phones.
  • The send was moved two days to avoid a quarterly filing deadline, as planned with the firm.

Next focus: checking the real sender and link before opening a shared document, on any device.

Month 3 update

Weeks 9 to 12 · 32 participants · 2 shared mailboxes excluded

Training completed94%
Reported the simulation41%
Clicked the link9%
Follow-up completed100%
Approved theme
Client asking to update their refund deposit account
First report
6 minutes after delivery

What we saw

  • Reporting is up and clicks are down since month 1.
  • The three people who clicked all handle client payments, so the risk sits where money moves.
  • Staff who reported early also warned their teams, which slowed further clicks.

Next focus: payment-change requests. A short call-back procedure for anyone who updates client or vendor bank details.

90-day summary

The final readout at the end of the baseline

Results by month across the 90-day baseline
MeasureMonth 1Month 2Month 3
Training completed72%88%94%
Reported the simulation13%28%41%
Clicked the link22%16%9%
Time to first report47 min18 min6 min

Priorities for the next phase

  • A call-back step for every change to client or vendor payment details.
  • Training for new hires within their first two weeks.
  • Practice before the busiest filing period, scheduled around the firm's deadlines.

What these numbers cannot tell you

Three simulations show a direction, not a guarantee. A lower click rate does not mean the firm cannot be fooled, and results can shift with new staff or a more convincing message. That is why the summary ends with priorities, not a score.

Continuing is optional. If the firm continues, practice and monthly reporting carry on from here.

Built for a busy reader

Five minutes, once a month.

The update is written for the person accountable for the firm, not for an IT team. Each one states its measurement window, what changed, and one practical focus for the month ahead.

What the program includes

Every update includes

  • Training participation and completion
  • Results from that month's approved simulation
  • Follow-up learning and completion
  • Plain-language observations
  • One practical focus for the next month

See what your firm's first report could show.

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